Manager over the Northwest Georgia Territory. As the company and brand quickly expanded, he advanced within the organization assuming new areas of responsibility as a District Sales Manager, Team Leader overseeing resets and merchandising, and eventually found his true niche by taking on the role of Operations Manager, overseeing fleet, warehousing, compliance and inventory control.
In February 2016, he was promoted to Corporate Director of Operationsfor James Edward and Companies. Val will be tasked with further improving JECO’s comprehension of its operational needs and aligning all companies’ (Viva, Chaparral and Matador) operational processes (fleet, product, facilities, etc). I am confident that his proven track record and his hands-on approach will allow him to succeed in this new role.
I am so excited to see all of the successes that will be accomplished with him leading this critical piece of our organization. With his over 18 years of Beverage distribution experience (beer, wine, spirits and energy), his passion for the business, and expertise, he will help move James Edward & Co. in the right direction as a more cohesive organization.